Cookie Policy
Last updated October 2, 2026
This Cookie Policy explains what cookies and similar technologies SEOsoft uses on seosoft.app, why we use them, and how you can control them.
For broader information about how we handle your personal data, see our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, remember your preferences, and provide information to website owners. Some cookies are set by us; others are set by third-party services we use.
We also use localStorage (browser storage) for certain preferences. localStorage works similarly to cookies but is never sent to a server — it stays in your browser.
2. How we manage consent
We use Klaro (an open-source, self-hosted consent tool) to collect your consent before setting any analytics or advertising cookies. A banner appears on your first visit. You can:
- Accept all — enables analytics and advertising cookies.
- Decline all — only strictly necessary cookies are set.
- Manage preferences — choose individually between analytics and advertising.
Your preference is stored in localStorage under the key klaro for 12 months. You can change it at any time by clearing your browser’s site data for seosoft.app, or by contacting us.
3. Cookies we use
Strictly necessary
These cookies are required for the website to function. They cannot be switched off.
| Cookie / key | Provider | Purpose | Duration |
|---|---|---|---|
laravel_session | SEOsoft | Maintains your login session | Session (browser close) |
XSRF-TOKEN | SEOsoft | Protects against cross-site request forgery | Session |
seosoft_acquisition (localStorage) | SEOsoft | Stores the UTM parameters and landing page from your first visit so we can link your registration to the marketing campaign that brought you here. Never sent to any third party. | Until account registration or 30 days |
Consent preferences
| Cookie / key | Provider | Purpose | Duration |
|---|---|---|---|
klaro (localStorage) | SEOsoft (Klaro) | Stores your cookie consent choices | 12 months |
Analytics cookies — set only with your consent
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
_ga_* | Google Analytics | Stores and counts page views for GA4 | 2 years |
_gid | Google Analytics | Stores and counts page views (session-level) | 24 hours |
Google Analytics data is processed in accordance with Google’s Privacy Policy. We have enabled IP anonymisation in GA4.
Advertising cookies — set only with your consent
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Stores and tracks conversions for Google Ads campaigns | 90 days |
_gcl_aw | Google Ads | Stores the Google Click ID from ad clicks to attribute conversions | 90 days |
__gads | Google Ads | Measures ad performance and prevents showing the same ad too frequently | 1 year |
__gpi | Google Ads | Stores user preferences for Google advertising products | 1 year |
Google Ads data is processed in accordance with Google’s Privacy Policy. We use Google Consent Mode v2, which means Google Ads operates in a cookieless, modelled mode when you decline advertising consent — no personal data is used.
4. Google Tag Manager
We use Google Tag Manager (GTM) to deploy our analytics and advertising tags. GTM itself does not collect personal data; it acts as a container that controls when other tags (GA4, Google Ads) fire. GTM respects your consent choices — if you decline analytics or advertising, those tags do not fire.
5. How to manage or withdraw consent
You can withdraw or change your cookie consent at any time in the following ways:
- Clear site data in your browser — this removes all cookies and localStorage for seosoft.app. The Klaro banner will reappear on your next visit.
- Browser settings — most browsers allow you to block or delete cookies in their privacy/security settings.
- Google opt-out — install the Google Analytics opt-out browser add-on to prevent GA4 data collection regardless of cookie settings.
Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
6. Changes to this policy
We may update this Cookie Policy when we add or remove third-party services. We will update the “last updated” date and, where material, notify users by email.
7. Contact us
For questions about this Cookie Policy or to exercise your data rights, contact us at support@seosoft.app or via our contact page.