Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
News / Update
Google has begun rolling out its September 2026 Spam Update globally. Here’s what’s confirmed, how to interpret early volatility, and what to monitor over the next 7–14 days.
Mika Sandgrove | | 4 min read
Comparison
SERPs are going answer-first, compressing clicks. This playbook helps SEOs choose the right outcome per query—citations, rankings, or demand—and retrofit pages for extractability, trust, and reporting.
Mika Sandgrove | | 6 min read
Best Practices
A practical workflow to scale AI/automation without SEO regressions: template-driven drafting, pass/fail QA gates for accuracy/duplication/indexability, and refresh loops that feed learnings back into production.
Nadia Gastrom | | 4 min read
Troubleshooting
ChatGPT traffic rarely vanishes—it gets misattributed. Fix ChatGPT referral traffic tracking with strict UTMs, stable AI mapping, and quick GA4/Looker QA checks.
Mika Sandgrove | | 5 min read
Tutorial
A 60–90 minute post-migration triage to pinpoint why pages won’t reindex: crawl access blockers, canonical/duplicate signals, or quality and soft-404 patterns—plus minimal fixes to recover.
Nadia Gastrom | | 5 min read
Tutorial
A practical, repeatable way to measure AI answer-layer visibility in 2026: track mentions, citations/links, AI Overview presence, and query fan‑out variance across ChatGPT and Google AI Overviews.
Mika Sandgrove | | 4 min read
Advanced Guide
A step-by-step playbook to measure PPC impact when clicks blur: lock down conversion hygiene, add impression-based diagnostics with guardrails, and prove incrementality with lightweight tests stakeholders trust.
Mika Sandgrove | | 5 min read
Troubleshooting
A practical workflow to pull Semrush Site Audit issues via MCP into Claude, classify them, score impact/scope/effort/risk, and turn the top findings into ticket-ready fixes with acceptance criteria and validation steps.
Nadia Gastrom | | 5 min read
Best Practices
A practical playbook for scaled AI content quality guidelines: per-page quality signals, 4 editorial gates, authorship/provenance rules, and a lean sitewide QA loop to reduce duplication, thin pages, and index bloat.
Mika Sandgrove | | 6 min read
Checklist
A defensible checklist to report AI Overviews visibility over time by separating mentions, citations, and clicks, using consistent sampling and evidence capture, and labeling confidence instead of overclaiming attributio...
Nadia Gastrom | | 5 min read
Troubleshooting
If ChatGPT or other AI assistants are sending visits that GA4 shows as Direct, fix attribution with a strict UTM standard, validate capture in GA4, and report a clean “AI Assistants” view.
Mika Sandgrove | | 4 min read
News / Update
Early rollout swings during Google Search updates can mislead—especially while AI Overviews/AI Mode link behavior keeps changing and referral tracking shifts distort attribution.
Mika Sandgrove | | 4 min read
