Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Checklist
A 2026-ready checklist for technical PDF SEO: make PDFs fetchable and indexable, set the metadata that matters, publish a schema-rich landing page, and format PDFs for passage extraction so AI can quote them cleanly.
Nadia Gastrom | | 5 min read
Best Practices
Reduce organic search volatility risk without doubling content output. Use a Demand Portfolio (Owned/Earned/Paid), add a capture loop to every asset, and follow a 30–60 day sequence to diversify demand.
Nadia Gastrom | | 5 min read
News / Update
Oct 14, 2026 recap: SEOs debate mention-vs-citation attribution gaps, an SEJ analysis that Google may disrupt rank trackers, and SERoundtable flags pharma ads in AI answers plus faster “vibe-coded app” launches.
Nadia Gastrom | | 4 min read
Tutorial
ChatGPT-style answers rewrite one prompt into many sub-queries, so rankings don’t equal visibility. Here’s a repeatable weekly workflow and KPIs to track inclusion, mentions, and citations by topic.
Mika Sandgrove | | 4 min read
Tutorial
CrUX soft navigation metrics measure SPA route-change UX in the field. Here’s how they map to CWV, plus a practical workflow to baseline p75 transitions, diagnose failure modes, and fix route changes before they’re promi...
Nadia Gastrom | | 4 min read
Best Practices
A quarter-ready playbook to reduce revenue risk from ranking swings: a 30-minute volatility diagnosis, six prioritized actions across brand, distribution, and conversion, plus leading indicators to track resilience.
Nadia Gastrom | | 2 min read
News / Update
Google added Gemini 4 Argon to Search AI Mode for Pro and Ultra subscribers. Here’s what changed, why paid-tier AI search segmentation matters, and what to watch next.
Mika Sandgrove | | 4 min read
Tutorial
Track Google AI Overviews on brand searches with a weekly workflow: measure presence, citation, and link rate, then connect changes to GSC/GA4 outcomes without overclaiming attribution.
Mika Sandgrove | | 4 min read
Best Practices
A practical GA4 + GSC playbook to report AI citation impact with confidence tiers: track known AI referrers (hard), landing-page lift (soft), and GSC page/query signals (context) without false precision.
Mika Sandgrove | | 4 min read
Checklist
A marketer-first checklist to baseline SEO outputs, patch AIOSEO safely via staging/rollback, and verify meta, canonicals, robots, schema, redirects, and sitemaps so rankings stay stable.
Nadia Gastrom | | 4 min read
Tutorial
A lightweight, repeatable workflow to monitor brand-name queries in Google AI Overviews: measure trigger rate and citations, flag accuracy risk, and fix the sources AIO uses to protect branded visibility.
Nadia Gastrom | | 5 min read
Checklist
A practical Lock/Log/Review checklist to control AI defaults in paid search: what to freeze, what to record, and what to inspect on a cadence so regulated advertisers stay audit-ready.
Mika Sandgrove | | 5 min read
