Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Comparison
You can’t pull AI Overviews (AIO) as a clean dimension from GSC. This framework uses query cohorting plus a fixed SERP panel to report AIO visibility and directional impact for branded vs non‑branded demand.
Nadia Gastrom | | 5 min read
News / Update
Google has finished rolling out its September 2026 spam update. Here’s what completion changes for diagnosis, what to check in Search Console now, and what to monitor as signals settle.
Nadia Gastrom | | 3 min read
Checklist
A practical, SERP-led checklist to classify keyword intent in minutes and map each query to the right page type and CTA—plus quick fixes for pages ranking with the wrong promise.
Nadia Gastrom | | 4 min read
Checklist
Use this compliance-first checklist to audit default AI/automation settings in ad platforms—so data use, targeting, measurement, and AI-assembled creative don’t drift beyond what your team approved.
Mika Sandgrove | | 4 min read
News / Update
Search Engine Journal reports Google AI Overviews now appear on most big-brand searches. Here’s what it means for brand SERP control and what to monitor this week.
Mika Sandgrove | | 3 min read
Tutorial
A 30-day workflow to measure Google AI Overview visibility, quantify organic click loss (impressions vs CTR), and estimate assisted conversion impact using GSC, GA4, and weekly SERP sampling.
Nadia Gastrom | | 6 min read
Advanced Guide
A practical playbook for building a unified GA4 + Google Search Console dashboard that explains AI-search volatility with a KPI hierarchy, branded CTR erosion reporting, and an explicit Attribution Gaps panel.
Mika Sandgrove | | 5 min read
Checklist
A governed, repeatable SEO audit workflow: automate deterministic checks for evidence, use a local LLM for explanations (with abstain rules), then apply expert judgment to prioritize and sign off.
Mika Sandgrove | | 4 min read
News / Update
Industry reporting points to a possible upcoming Google ranking update. Here’s what’s confirmed vs unknown, why it matters for reporting, and what to monitor over the next 7 days.
Nadia Gastrom | | 4 min read
Tutorial
Smart Bidding performs better with fewer, higher-volume bidding units. Learn what to merge vs keep separate, when to use portfolio bidding, and how to preserve reporting using labels, naming, custom columns, and UTMs.
Nadia Gastrom | | 5 min read
Best Practices
A step-by-step local SEO playbook for SEO pros: measure first, optimize Google Business Profile, strengthen location pages, then build reviews, citations, and local links to improve Map Pack and local organic visibility.
Mika Sandgrove | | 5 min read
Best Practices
A practical playbook to refresh existing pages for better rankings, CTR, and conversions. Learn when freshness matters, how to prioritize pages, what to update safely, and how to republish and measure results.
Mika Sandgrove | | 5 min read
