Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
News / Update
Google is reportedly testing adding URL tracking parameters to links in AI Overviews and AI Mode. Here’s what that could mean for attribution, analytics cleanliness, and what SEO teams should monitor now.
Mika Sandgrove | | 3 min read
Tutorial
A repeatable, auditable fact-check SOP for AI-assisted drafts: claim log, risk tiers, verification gates, and a final people-first integrity check (bylines, disclosures, no fabricated experience).
Mika Sandgrove | | 4 min read
Checklist
A defensible weekly KPI system for AI Overviews, AI Mode, and LLM answers: presence, inclusion, citation, plus an impressions-weighted metric and a lightweight workflow.
Mika Sandgrove | | 4 min read
Beginner Guide
A beginner-friendly guide to SEO testing tools and a repeatable workflow to validate changes, catch technical issues early, and prioritize fixes using Search Console, a crawler, and speed/schema checks.
Mika Sandgrove | | 4 min read
News / Update
This week’s SEO Pulse: according to SEJ’s reporting, Google is pushing for fact-checking AI content and referencing Gemini UTM tags, while also warning against fake authors and Shopify expands AI shopping distribution by...
Nadia Gastrom | | 4 min read
Troubleshooting
A fast, repeatable audit to find and fix 12 structured-data mistakes that block AI citations—covering fetchability, validation, canonical alignment, entity identity, and verification steps.
Nadia Gastrom | | 4 min read
News / Update
News SEO visibility is increasingly decided by technical eligibility: crawl/index consistency, performance thresholds, and clean templates. Here’s what’s changing now and the fastest newsroom fixes to ship this month.
Mika Sandgrove | | 4 min read
Best Practices
A practical playbook to implement cross-channel marketing: align goal and messaging, unify tracking, map a 3-stage journey, and coordinate execution with shared KPIs across email, paid, social, and web.
Mika Sandgrove | | 4 min read
News / Update
Same-day updates from Google and Shopify point to search shifting from one-off queries to persistent instructions—plus tighter trust rules and a practical prompt standard to stabilize AI outputs.
Mika Sandgrove | | 4 min read
Tutorial
A compact workflow to spot AI Overviews on branded queries, separate demand change from click diversion, track citations over time, and make fast page/listing fixes that protect branded organic clicks.
Mika Sandgrove | | 4 min read
Best Practices
A practical playbook to standardize Gemini UTMs, generate links consistently, validate GA4 attribution, and QA redirects/cross-domain paths so AI referral reporting stays clean and durable.
Mika Sandgrove | | 5 min read
Checklist
A minimum-viable QA checklist for AI-assisted articles: inventory and verify claims, enforce real authorship signals, and validate metadata/SERP snippets before publishing.
Mika Sandgrove | | 4 min read
