Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Troubleshooting
Schema can validate yet still confuse AI systems. Learn the few structured data mistakes that fragment entity identity and URLs—and a step-by-step fix order to clean signals fast.
Mika Sandgrove | | 4 min read
Best Practices
A practical playbook for voice search optimization: target conversational questions, format answer-first sections for snippets, strengthen local visibility with GBP, and remove technical blockers like slow mobile UX or m...
Nadia Gastrom | | 5 min read
Troubleshooting
A troubleshooting workflow for ad copy tests that go nowhere: pick one KPI and one guardrail, isolate one change, write meaningful variants, run long enough, and validate before you promote a winner.
Nadia Gastrom | | 4 min read
Checklist
A strict checklist to tag Google Gemini links with UTMs, verify they persist through redirects, classify sessions with GA4 session-level dimensions, and report weekly AI-assistant traffic without misattribution.
Mika Sandgrove | | 4 min read
Best Practices
A 60-minute weekly playbook to track AI mentions/citations, triage what matters, and ship 1–3 verified improvements. Includes a minimal KPI spine, prompts, and copy/paste backlog templates.
Nadia Gastrom | | 5 min read
Troubleshooting
Valid structured data can still be ignored. Use this workflow to find duplicates, mismatches, and unstable @id/canonical issues, then fix schema centrally with stable entities and clean relationships.
Mika Sandgrove | | 4 min read
Troubleshooting
Use a SERP-first method to identify search intent, map it to the right page type, and fix intent mismatches that block rankings, CTR, or conversions.
Mika Sandgrove | | 4 min read
Best Practices
A practical, phase-based SEO migration playbook: define scope and success criteria, build a real URL inventory, map clean redirects, validate in staging, launch with immediate checks, and monitor until rankings stabilize...
Mika Sandgrove | | 6 min read
News / Update
Search Engine Roundtable reports Google’s September 2026 Spam Update is rolling out. Here’s what to monitor in Search Console and analytics, plus why AI Overviews returning for big brands can skew CTR.
Nadia Gastrom | | 4 min read
Comparison
A practical comparison of AEO vs SEO in 2026: what changes in SERPs, how to design extractable answers, where schema helps, and what fundamentals still drive rankings.
Nadia Gastrom | | 5 min read
Tutorial
Set up GA4 app key events, clean acquisition inputs, lock one attribution model/window, and build a stable Search + Paid KPI dashboard. Includes tagging examples and quick mismatch guardrails.
Mika Sandgrove | | 5 min read
Best Practices
A prioritized, step-by-step SEO playbook to increase organic visibility by fixing indexing and speed issues, aligning pages to intent, strengthening internal links, and tracking impact in Search Console.
Mika Sandgrove | | 5 min read
