Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Best Practices
A step-by-step multilingual SEO playbook: choose a scalable URL structure, implement hreflang + canonicals correctly, localize on-page signals, and keep crawling/indexing clean so each locale ranks in the right market.
Mika Sandgrove | | 5 min read
Troubleshooting
Diagnose why LLMs repeat outdated positioning for your company and fix it with a 60-minute audit, a canonical positioning hub, and stronger entity signals.
Mika Sandgrove | | 5 min read
Best Practices
Robots.txt is advisory. This playbook shows how to verify good bots, enforce edge/WAF controls, rate-limit abuse-prone endpoints, and harden high-value routes—without breaking Google/Bing crawling.
Mika Sandgrove | | 5 min read
Checklist
A copy/paste SEO audit checklist you can run in 60–90 minutes to spot crawl/index blockers, technical issues, on-page gaps, and authority risks—then turn findings into a prioritized fix list.
Mika Sandgrove | | 5 min read
Beginner Guide
A beginner-friendly map of essential technical SEO tool categories—crawlers, GSC, performance/rendering, and logs—plus the outputs to review and how to choose a lean, non-duplicative stack.
Mika Sandgrove | | 6 min read
News / Update
Google has rolled out AI Mode info monitoring to all users worldwide. The move widens AI-driven search exposure and raises fresh questions about attribution, measurement, and whether links in AI experiences translate int...
Mika Sandgrove | | 4 min read
Best Practices
A commercial-first reporting playbook for AI Overviews visibility: set a KPI hierarchy, instrument GA4 + UTMs + CRM stage joins, and ship a small dashboard executives trust—without optimizing for impressions.
Nadia Gastrom | | 4 min read
Troubleshooting
A step-by-step workflow to isolate SEO traffic drops or plateaus by page/query and segment, diagnose demand vs ranking vs CTR vs indexing issues, and turn findings into a prioritized action list.
Mika Sandgrove | | 4 min read
Beginner Guide
SEO automation tools reduce repetitive SEO work like monitoring, audits, and reporting. Learn what to automate first, which tool categories matter, how to choose a stack, and how to roll out automation safely.
Mika Sandgrove | | 5 min read
Advanced Guide
A practical playbook for structured data for image SEO: model images under the primary entity, ship stable crawlable URLs, and QA fetchability so visuals stay eligible for AI/visual search surfaces.
Mika Sandgrove | | 6 min read
News / Update
Late-September Google Search changes are already shifting SEO outcomes: tighter spam enforcement (SAFE + spam update window), AI Overview links that don’t reliably send traffic, and new image reporting in GSC.
Mika Sandgrove | | 3 min read
Checklist
A practical checklist to make B2B pages citable in LLM answers: define 3–7 extractable claims, attach provenance (claim→evidence→source→date), clarify entities, and run a lean editor/SME QA loop.
Mika Sandgrove | | 5 min read
