Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Best Practices
When GSC average position drops but clicks don’t, it’s often SERP layout blending. Learn what ‘block flattening’ means and how to report SEO outcomes with clear segments and exec-ready talk tracks.
Nadia Gastrom | | 5 min read
Troubleshooting
A step-by-step workflow to confirm duplicate URL indexing, identify the pattern causing it, apply the right canonicalization/redirect/noindex fix, and verify Google consolidates signals to one preferred URL.
Mika Sandgrove | | 4 min read
Best Practices
Canonical tags tell search engines which URL is the primary version when the same or very similar content is accessible via multiple URLs, helping consolidate signals and reduce duplicate indexing.
Mika Sandgrove | | 4 min read
News / Update
A fast Google spam update audit you can run in 60–120 minutes: what to snapshot before volatility, what to check first if rankings drop, and how to validate fixes weekly with evidence.
Mika Sandgrove | | 4 min read
Comparison
A practical comparison of GEO vs SEO with a prioritized playbook to earn AI answer inclusion/citations while protecting organic clicks, intent, and conversions—with measurement guardrails.
Mika Sandgrove | | 5 min read
Best Practices
A practical playbook for choosing, implementing, validating, and maintaining structured data (with a focus on HowTo JSON-LD) to improve search clarity and rich result eligibility—without over-engineering.
Mika Sandgrove | | 5 min read
Best Practices
A step-by-step playbook for syndicating content to expand reach without cannibalizing rankings—what to syndicate, canonical/noindex rules, partner terms, and measurement.
Mika Sandgrove | | 5 min read
News / Update
This week’s search updates show why AI agents won’t correct broken audience data. AI Overviews links, Google SAFE, and structure warnings can amplify bad segmentation, weak attribution, and thin signals at scale.
Nadia Gastrom | | 4 min read
Checklist
A repeatable pre-publish QA checklist for scaled AI/templated pages: prevent non-indexation and indexed-but-suppressed performance by validating indexability, canonicals, duplicates, intent match, and grounding.
Nadia Gastrom | | 5 min read
Tutorial
A practical 4-layer structure (exec, technical, security, procurement) plus proof blocks and a 60–90 minute workflow to retrofit one B2B page for accurate AI summaries without losing SEO fundamentals.
Nadia Gastrom | | 4 min read
Troubleshooting
A repeatable workflow to benchmark SERP competitors, find ranking gaps (content, links, technical/SERP fit), and turn findings into a short, query-level SEO fix list.
Nadia Gastrom | | 4 min read
Best Practices
A repeatable PPC keyword research workflow: set constraints, build intent-based seeds, expand with tools + SERP checks, then filter and group into launch-ready ad themes.
Nadia Gastrom | | 5 min read
