Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
News / Update
Google has started a global rollout of its September 2026 Spam Update. Here’s what to watch in the next 48–72 hours in Search Console and analytics, and what not to change until patterns stabilize.
Nadia Gastrom | | 4 min read
Checklist
A page-level checklist for shifting from keyword briefs to entity-first content: scope the right entities, write extractable answers, add proof blocks, reinforce on-page signals, and measure mentions in AI answers.
Nadia Gastrom | | 5 min read
Best Practices
A step-by-step playbook to map locales, implement hreflang with reciprocity and x-default, avoid common mistakes, and validate so Google serves the right language or regional URL in search results.
Nadia Gastrom | | 5 min read
Beginner Guide
Programmatic advertising automates digital ad buying through data and auctions. Learn the ecosystem, buying models, targeting options, key KPIs, and practical safeguards to run your first campaign with confidence.
Nadia Gastrom | | 4 min read
News / Update
YouTube is adding shopping functionality to its Ask YouTube AI Search experience. Here’s what’s confirmed, what’s still unclear, and the fast checks marketers and creator teams should run during rollout.
Mika Sandgrove | | 4 min read
Best Practices
A repeatable workflow to track AI Search exposure signals in Google Search Console and estimate net revenue impact in a simple spreadsheet model with scenarios.
Mika Sandgrove | | 5 min read
Troubleshooting
A practical, troubleshooting-first workflow to build an SEO forecast, express it as scenarios, and quickly diagnose why actual organic performance diverges from the model.
Nadia Gastrom | | 4 min read
Beginner Guide
A practical baseline for on-page SEO: match intent, send clean HTML signals, structure content for scanning, and strengthen pages with internal links, media, and accurate schema.
Mika Sandgrove | | 4 min read
Checklist
A repeatable checklist to track AI answer citations by query and engine, normalize sources, measure share of citations, diagnose why competitors get cited, and turn gaps into a focused action plan.
Nadia Gastrom | | 4 min read
Checklist
A practical checklist to structure local service pages for AI-driven results: clean IA, clear who/what/where entity signals, and trust blocks AI can cite—without thin or duplicate location pages.
Mika Sandgrove | | 6 min read
Advanced Guide
A step-by-step, hype-resistant guide to using AI across SEO research, content, technical QA, and measurement—so you improve impressions, CTR, rankings distribution, and conversions without losing accuracy or trust.
Mika Sandgrove | | 6 min read
Best Practices
A step-by-step playbook to design site architecture that improves crawlability, indexation, topical relevance, and navigation—covering page priorities, topic hierarchy, internal linking, and URL/indexation rules.
Mika Sandgrove | | 5 min read
