Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Advanced Guide
Copy-ready playbook to restrict AI crawlers using robots.txt plus Cloudflare Bot Preference Sync and edge rules—while explicitly protecting Googlebot/Bingbot, with verification and rollback steps.
Nadia Gastrom | | 4 min read
Best Practices
A practical KPI stack and calculation method for reporting visibility in AI Overviews, chat engines, and hybrid SERPs—plus a repeatable workflow and governance rules that keep quarter-to-quarter trends defensible.
Nadia Gastrom | | 5 min read
Troubleshooting
An incident checklist to confirm cross-domain canonicals are driving deindexing, isolate the failure mode, apply the smallest safe fix, and validate recovery in Google Search Console.
Mika Sandgrove | | 4 min read
Best Practices
A step-by-step workflow to optimize a YouTube video for Search: pick one target query, align title/thumbnail and description, add chapters and captions, then iterate using YouTube Studio signals.
Nadia Gastrom | | 5 min read
Beginner Guide
A practical beginner guide to AI SEO tools: what they’re good for, the categories that matter, how to choose without overbuying, and a simple starting stack for common SEO tasks.
Nadia Gastrom | | 4 min read
News / Update
This week’s search recap spans unusual Google volatility, Bing AI reporting updates, UK pressure for ranking transparency, plus Discover tests and EEA result unit changes to watch.
Nadia Gastrom | | 4 min read
Best Practices
A production-grade checklist for deploying 7 agentic SEO workflows on a live site: 3 read-only, 2 controlled-write, and 2 governance/measurement—each with guardrails, validations, and rollback.
Nadia Gastrom | | 5 min read
Troubleshooting
If your pages dropped from Google while another domain is selected as canonical, you’re likely dealing with an unintended cross-domain rel=canonical. Here’s how to confirm it fast, fix it in the right order, and validate...
Mika Sandgrove | | 4 min read
Checklist
A repeatable technical SEO audit checklist to find crawl, indexation, architecture, and CWV/rendering issues—and turn them into a prioritized fix backlog with evidence, owners, and next steps.
Mika Sandgrove | | 5 min read
Best Practices
A practical playbook to prepare for mobile-first indexing: verify mobile parity, fix crawl/render blockers, validate structured data and media, then confirm in Google Search Console.
Mika Sandgrove | | 6 min read
Checklist
A defensible checklist to validate AI visibility reporting accuracy using GSC, controlled SERP checks, and server logs—so you don’t escalate false drops or ship fixes to bad data.
Mika Sandgrove | | 5 min read
Checklist
A practical checklist to restrict or throttle AI crawlers while keeping Google/Bing indexing stable—using a clear bot policy, safe robots.txt rules, correct status codes, and rollback-ready edge enforcement.
Nadia Gastrom | | 5 min read
