Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Best Practices
A step-by-step content strategy for AI citations: structure pages for quotable attribution, cover entities completely, keep sources fresh, and measure impact when clicks decline.
Nadia Gastrom | | 5 min read
Best Practices
A practical 4-step playbook to choose, implement, and validate HowTo schema with lean JSON-LD—so markup matches on-page steps and stays eligible for rich results.
Mika Sandgrove | | 4 min read
Beginner Guide
A practical shortlist of competitor analysis tools for SEO—grouped by job-to-be-done (keyword gaps, backlinks, audits, rank tracking)—plus a simple framework to pick 1–2 tools without overbuying.
Mika Sandgrove | | 4 min read
News / Update
Google published guidance for adding a Search profile badge and expanded Search Profiles access. The changes reinforce Search as a place to follow creators—raising new risks for publisher referral traffic.
Nadia Gastrom | | 4 min read
Tutorial
A 6-step workflow to turn drafts into claim-by-claim, evidence-backed pages: risk-tier claims, attach traceable proof, pass QA gates, publish trust signals, and set refresh triggers to keep citations and rankings stable.
Mika Sandgrove | | 5 min read
Best Practices
A repeatable Google Search Console playbook to estimate AI Overviews impact without an AIO filter—using stable impacted vs control cohorts, lightweight segmentation, and a defensible difference-in-differences CTR/click r...
Nadia Gastrom | | 2 min read
Best Practices
Lazy loading reduces initial page weight and can improve Core Web Vitals—if you don’t delay the LCP image and you prevent layout shifts. Here’s a safe, step-by-step implementation for images, iframes, and the few cases t...
Nadia Gastrom | | 4 min read
Advanced Guide
Semantic search shifts SEO from matching keywords to proving meaning: intent, entities, and context. Learn the SERP signals and the on-page, internal linking, and measurement changes that follow.
Nadia Gastrom | | 5 min read
Tutorial
A step-by-step workflow to map follow-up queries, prioritize them, choose section vs new page architecture, and link content to capture multi-turn search journeys.
Mika Sandgrove | | 5 min read
Checklist
A practical playbook of 10 Claude workflows for SEO ops with strict inputs/outputs (JSON), validation checks, and human review gates—so you can standardize clustering, briefs, localization, QA, and reporting safely.
Nadia Gastrom | | 5 min read
Checklist
Step-by-step checklist to opt out of AI-training crawlers using scoped robots.txt, carefully targeted headers and Cloudflare rules—plus verification (cached vs uncached), monitoring, and rollback.
Mika Sandgrove | | 5 min read
Best Practices
A defensible KPI framework for reporting AI search visibility—presence, citations, share of answer, and brand mentions—plus governance and an exec-ready format that drives decisions even when clicks fall.
Mika Sandgrove | | 5 min read
