Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Best Practices
Social signals don’t directly affect Google rankings, but they can improve SEO through discovery, link earning, and stronger brand demand when you run distribution as a repeatable system.
Mika Sandgrove | | 5 min read
Advanced Guide
A practical guide to using ML for SEO only where it changes decisions: clustering, forecasting, CTR modeling, internal links, and anomaly detection—plus the minimum dataset, safe evaluation, and workflow integration.
Nadia Gastrom | | 6 min read
Case Study
A practical, single-variable GEO testing plan you can run this quarter: minimal measurement stack, prompt-set scorecard, defensible controls, a 6-test backlog, and ship/iterate/kill decision rules.
Mika Sandgrove | | 5 min read
Checklist
A practical checklist to generate, SERP-validate, and document high-signal international keyword seeds per locale—so multilingual keyword research starts from local intent, not translated guesses.
Mika Sandgrove | | 4 min read
Tutorial
A practical weekly framework to measure AI Overviews/AI Mode visibility when GSC can’t: controlled query set, consistent SERP capture, citation/mention rules, and directional validation with analytics and server logs.
Mika Sandgrove | | 4 min read
Checklist
A practical AMP checklist for 2026: decide if AMP is worth it, wire canonicals correctly, keep content parity, validate in Search Console, and measure speed and engagement without tracking or indexing issues.
Nadia Gastrom | | 4 min read
Beginner Guide
Use Google Trends for SEO planning: set the right filters, read seasonality and growth signals, compare ideas, mine related queries, and turn insights into a simple content plan—without treating it like a volume tool.
Mika Sandgrove | | 5 min read
Best Practices
A practical CRO playbook for SEO pros: prioritize the right organic landing pages, diagnose intent friction with GSC + behavior data, implement SEO-safe changes, and validate wins without risking rankings.
Mika Sandgrove | | 5 min read
Best Practices
A practical, risk-aware playbook for using robots.txt to guide search engine crawlers without breaking indexability. Includes safe defaults, common rules, and a test-and-monitor workflow.
Nadia Gastrom | | 4 min read
Best Practices
A practical playbook for writing SEO-friendly URLs: keep them short, readable, and consistent; avoid parameters and keyword stuffing; and change existing URLs safely with 301 redirects.
Nadia Gastrom | | 4 min read
Best Practices
A practical 2024 mobile SEO playbook: fix mobile crawl/indexing, improve Core Web Vitals (LCP/INP/CLS), tighten mobile UX and on-page SEO, add safe structured data + local visibility—then validate in Search Console.
Mika Sandgrove | | 4 min read
News / Update
Today’s Search News Buzz recap covers Google volatility chatter, Bing AI reporting updates, and a UK headline about Google handing over its ranking algorithm—plus a few SEJ reads to scan.
Mika Sandgrove | | 4 min read
